Capabilities Marketing & Sales Consumer Insight
Publications
DC Group's wealth of knowledge covers the world's major industries and the most crucial business issues.
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Capabilities
Today's companies face many operational challenges. Learn more about our competencies.
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Consumer Insights
Consumer Insights
Challenges
Deep customer insight is crucial to successful strategy development and execution. To uncover growth opportunities and develop new offerings—but also to evaluate acquisition targets or consider outsourcing strategies—understanding what matters to customers and drives their behavior is essential. Customer insight helps companies answer some of today’s most important questions:
- What are the most attractive segments for us? What are these customers’ desires? Which desires are met and unmet, and can we serve them?
- How are we perceived by our customers? And by our non-customers?
- Where can we grow? Can we extend our brand(s) into new categories or segments?
- What are the purchase and decision patterns of customers? What are the key levers and triggers to capture them?
Risk Management: How up-to-date are your Internal Audit Manuals?
This publication challenges an organization's risk management by giving insights on the implications and importance of having regular reviews and updates of audit manuals.
DC Group Offices
DC Group has offices and affiliates in various parts of the globe with a major presence in Sub-Saharan Africa. Learn about our presence.