DC Group's wealth of knowledge covers the world's major industries and the most crucial business issues.

More »


Today's companies face many operational challenges. Learn more about our competencies.

More »


Sales and Channels


In many ways, sales professionals are the face of the company. They are responsible for both ensuring that customers are well supported and focusing on targets in the most efficient and effective manner. However, these tasks are becoming more challenging as customers, channels, and markets evolve rapidly. Senior executives face many questions as they reevaluate their selling strategies:

  • What do we want the sales force and channels to accomplish? Grow revenues, market share, or profit margin? Maximize uptake of new products? Increase cross-selling? Acquire new customers? Retain existing customers?
  • Given those objectives, how can we optimize our sales and distribution approach to align with shifts in our markets, customers, and competitors?
  • How can we improve our performance with our largest, most complex global and strategic customers?
  • Where can selling costs be reduced?
  • How can we continuously improve sales productivity?
  • How can we improve our performance in “multichannel” environments?

DC GROUP Competencies

DC GROUP’s Sales and Channels experts work with clients to create competitive advantage through the optimization of sales channels and sales forces. We achieve this by developing clear, customized strategies and specific implementation tactics. We apply our broad experience across many industries to each client’s individual needs, resulting in improved efficiency and effectiveness. 
Within Sales and Channels, we address a range of topics:

  • Key account management
  • Sales force effectiveness
  • Channel management
  • Sales and channels capabilities (structure, processes, and people)

DC GROUP provides best-in-class support to clients on sales and channels issues across all industries and countries. Our experience includes extensive work in consumer goods, financial services, health care, technology, entertainment, telecommunications, and industrial goods.

Our global Marketing and Sales practice ensures that DC GROUP’s experience, best practices, tools, and approaches are leveraged for our clients’ advantage via a network of Sales and Channels experts. This network includes more than 500 professionals with deep experience in sales and channels in our 71 global offices.

Risk Management: How up-to-date are your Internal Audit Manuals?

This publication challenges an  organization's risk management by giving insights on the implications and importance of having regular reviews and updates of audit manuals.

More »

DC Group Offices

DC Group has offices and affiliates in various parts of the globe with a major presence in Sub-Saharan Africa. Learn about our presence.

Go »

Bookmark this Page