DC Group's wealth of knowledge covers the world's major industries and the most crucial business issues.

More »


Today's companies face many operational challenges. Learn more about our competencies.

More »


Go-to-Market Strategy


When companies “go to market,” they bring together all the commercial functions—sales, marketing, brand management, pricing, and consumer insight—to drive the bottom line. This raises a set of key challenges, and companies face some critical questions:

  • How can we ensure that our go-to-market strategy fits the current needs of our business model, channels, and customers?
  • What measures can we take to improve alignment and integration across the various commercial functions?
  • How can altering our go-to-market approach help support cost-reduction efforts—without harming the core business?
  • How can we build the best-in-class capabilities (processes, people, and infrastructure) required to support an effective go-to-market strategy?

DC GROUP Competencies

DC GROUP’s Go-to-Market Strategy experts use an integrated approach to help clients improve their commercial activities and achieve competitive advantage. We work with companies to assess the effectiveness of their current marketing and sales capabilities and identify the areas most in need of attention.
Our product suite ranges from a quick Health Check diagnostic to a broad-ranging Go-to-Market Advantage (GTMA) program to focused “surgical strikes” on key issues (such as pricing, marketing effectiveness, and trade terms). We then position the organization for sustained improvement, using sophisticated process tools and change-management techniques.
Within Go-to-Market Strategy, we cover all aspects of the commercial agenda from beginning to end:

  • Commercial strategy, objectives, and goals
  • Commercial execution (across marketing, sales, pricing, and customer insight)
  • Go-to-market capabilities: organizational and process enablers

DC GROUP provides best-in-class support to clients on go-to-market strategy issues across all industries and countries. Our experience includes extensive work in consumer goods, financial services, industrial goods, technology, health care, and energy.
Our global Marketing and Sales practice collects and disseminates our experience, best practices, frameworks, and approaches via a network of Go-to-Market Strategy experts. This network includes more than 125 partners with deep experience in go-to-market strategy in our 71 global offices.

Risk Management: How up-to-date are your Internal Audit Manuals?

This publication challenges an  organization's risk management by giving insights on the implications and importance of having regular reviews and updates of audit manuals.

More »

DC Group Offices

DC Group has offices and affiliates in various parts of the globe with a major presence in Sub-Saharan Africa. Learn about our presence.

Go »

Bookmark this Page