Branding & Communication

Challenges

Whether the economy is troubled or prosperous, companies have an imperative to protect and nurture their brands—but this is a complicated task. Managers examining the role of branding today face some important questions:
What are the key principles and organizational capabilities needed to build a successful, compelling, and valuable brand—one that truly resonates with customers?

• What attributes of our brand enable us to build positioning different from our competitors’ in the long run?
• What is the best approach to building, defining, and managing a cohesive brand architecture across multiple brands?
• How can we ensure that investments in branding and communications drive value for the company?
• How can brand management help us during tough financial times?

DC GROUP Competencies

DC GROUP’s Branding and Communications topic experts work with clients to develop branding strategies that combine deep customer insights with rigorous business analytics. We ensure that brands resonate with customers and also drive value. We help our clients become leaders in the brand-driven management of the complete business system—increasing the value-added potential of the brand with customers, employees, and capital markets.
Within Branding and Communications, we cover a range of topics:

• Brand positioning and identity
• Brand strategy and driver audit
• Brand architecture and portfolio
• Brand equity and valuation
• Brand organization and capabilities

DC GROUP provides best-in-class support to clients on branding questions across all industries and countries. Our experience includes extensive work in consumer goods, retail, financial services, travel, industrial goods, automotive, and energy.
Our global Marketing and Sales practice collects and disseminates our experience, best practices, frameworks, and approaches via a network of Branding and Communications experts. This network includes more than 100 professionals with deep experience in branding in our 71 global offices.